Logistics optimization: 4 tips to optimize your e-commerce logistics
One of the key element for a performing e-commerce is the logistics, but to improve your activity, you first need to optimize your logistics. To have a performing logistics, you need to think about a lot of things. These few advises will help you in this task.
Storage and logistics solutions
The first step of this optimization is to decide if you wish to externalize your storage and logistics solution or if you wish to keep it internal. The externalization has both advantages and disadvantages, therefore you must get some information about this topic before taking any decision. To get more information about the different storage and logistics solution, we recommend you to take a look at our other article about logistics solutions.
Optimizing your stocks can help you in a lot of things. It will allow you to save money but also to be organized. First, you need to avoid overloading your stocks because it can make you lose money. Also, be careful not to have limited stocks and by consequence end up having products out of order which will lead you to lose time and clients (and thus money!). For this optimization, we also recommend you to replace or reduce the useless stocks by products that are in demand. But to avoid having those useless stocks, make sure of getting rid of the old stocks before ordering new ones.
To make sure that your website is all the time synchronized with your stocks, it is very important to do regularly verify your stocks to make sure that all the products in demand are available. You do not want your clients to order a product that is not available in your stocks.
Today, we are all more picky when it comes to taking care of the environment, we are becoming more eco-friendly. This is why you need to be careful with the packaging methods of your orders. Avoid putting small products in big boxes of to put 50 pounds (ca. 23 kg) of paper for nothing.
To make your e-commerce profitable, you need to find the best shipping option to get the best prices for your clients and thus not scaring them by expensive shipping fees. Contact the different transportation companies to find the best deals for your daily shipping.
Delivery and return
To make your client’s life easier and give them a lot of options while they are ordering, we recommend you to offer them different shipping options with free shipping starting from a limited amount. In addition to have the choice with the shipping methods, most of the time, the clients like to know where their orders are, to track them. This is why installing a tracking system will benefit your e-commerce.
Today, all e-commerces have a return policy in case the product is defective or that the client does not like it anymore. This policy is required to every e-commerce, the client has a 2 weeks retraction period. Thus, to satisfy your clients, we recommend you to integrate a returns’ management to your logistics.
Distinguish yourself from your rivals:
Finally, to make your logistics more beneficial to win the loyalty of your clients, you need to make sure that you are offering the best services. This means, to have an excellent customer relationship management, to have a good return policy, to follow your stocks, to be eco-friendly, but also to guarantee the satisfaction of the client.
To help you with your merchandise storage solution choice, we offer you a full storage with logistics solution for e-commerce. Do you want to know more about it? Leave us a little message, we will contact you as soon as we can!